Single-use plastics are a disaster—polluting our lands, endangering marine ecosystems, and contaminating the food chain.

Our mission is to create reusable Foreverables™ (responsibly made, badass products) that reduce the need for plastics, empower individuals to change their buying habits, and raise awareness of the impacts of our everyday decisions.

The Problem with Plastic

(Besides Killing Mermaids)

1.6 Straws Per Person Per Day

Americans use enough straws to wrap around the Earth 2.5 times every day.

Ecosystem Pollution

Because they're so lightweight, straws often blow into waterways, landing in the ocean and harming wildlife.

Not Recyclable

Plastics straws can't be recycled and don't decompose, leading to long-term pollution of our land and oceans.

Our Beginnings

Our beginnings image

Emma Rose Cohen, CEO and founder of Final, found her passion in sustainability on a Sunday morning during college. While walking around campus in Santa Barbara, she felt as though she was drowning in a sea of single-use plastics⁠—solo cups, straws, and water bottles.

That day would stick with her. Emma went on to earn her master’s degree in environmental management and sustainability at Harvard and spent four years working at Los Alamos National Laboratory. As she watched different materials being wasted day in and day out, Emma couldn’t help but wonder if there was a better way. So she quit her job to work on her dream: to create fun alternatives to single-use plastics.

FinalStraw launched on Kickstarter in April 2018 with a goal of raising $12,500. The product struck a chord. In a matter of weeks, the campaign raised $1.89 million. The momentum hasn’t stopped. Since launching, FinalStraw has prevented approximately 300 million single-use straws from entering the environment.